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October 16, 2003
Crossing The Lines Of Common Sense
Plagued by falling sales and frivolous legal harassment, gun maker Smith & Wesson has decided to expand into home decor, clothing and jewelry. The company has debuted a catalog, called "Crossings by Smith & Wesson," just in time for the holidays.
This is idiotic. What allure can the brand that is epitomized by those "Insured By Smith & Wesson" stickers affixed to mobile homes all over the deep south possibly bring to pillow shams and duvets? I know they're just trying to ape what Harley Davidson has been able to accomplish, but the Harley brand brings to mind "the spirit of the American road," and when I think Smith & Wesson, I think "vigilante ghetto popper." Who would you rather have your living room bring to mind, Peter Fonda or Bernhard Goetz?
Posted by Dan at October 16, 2003 12:03 PM
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